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Search engines like yahoo might penalize web-sites they find out applying black hat procedures, possibly by cutting down their rankings or getting rid of their listings from their databases entirely. These penalties is usually utilized both immediately by the various search engines' algorithms, or by a handbook site overview.
In 1998, two graduate pupils at Stanford University, Larry Website page and Sergey Brin, designed "Backrub", a online search engine that relied on a mathematical algorithm to fee the prominence of Web content. The number calculated by the algorithm, PageRank, is a functionality of the amount and strength of inbound backlinks.
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